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Mood Disorders Society of Canada's Defeat Depression Campaign

On May 27th, 2012, Canadians are taking part in the inaugural Defeat Depression Day to raise awareness of depression and to reduce the stigma associated with the illness. In communities across this country, mental health organizations, community groups, caring companies, and concerned employees and volunteers are organizing local walks, runs, rides and other activity events.

Here is your personal invitation to join Mood Disorders Society of Canada's Defeat Depression Campaign! We need you to get involved. We have created a place for you in our campaign. Visit the Defeat Depression website now and join the campaign.

Also see our newsletter below:

Campaign Announcement January 25, 2012

Here is your personal invitation to join
Mood Disorders Society of Canada's

Defeat Depression Campaign!

We need you to get involved. We have created a place for you in our campaign.

Visit the Defeat Depression website now
and join the campaign.

On May 27th, 2012, Canadians are taking part in the inaugural Defeat Depression Day to raise awareness of depression and to reduce the stigma associated with the illness. In communities across this country, mental health organizations, community groups, caring companies, and concerned employees and volunteers are organizing local walks, runs, rides and other activity events.

Nearly 1.5 million Canadians are touched by depression at any given time. Mental illness strikes practically every household in Canada. Through this campaign, we are launching a coordinated effort to support community non-profit mental health organizations to provide the much-needed services required by persons with mental illness, their families, and caregivers. Defeat Depression offers Canadians a great way to help their communities and each other.

Educating the public about mental illness and recovery is a priority of Mood Disorders Society of Canada (MDSC), as well as all of the community non-profit mental health organizations partnering in these events. Through this campaign, we aim to offer encouragement and hope. Many persons who experience depression hesitate to come forward. Stigma is a significant barrier preventing many individuals from reaching out for help. Many people living with a mental illness say the stigma they face is often worse than the illness itself. The campaign will demonstrate community support for speaking openly about depression and will promote the importance of coming forward to seek early treatment.

This campaign will involve a walk, run and/or ride in each community and will have a family focus. By bringing families out together to participate in the event, we will be creating an environment that will encourage family members to speak openly about depression and other mood disorders. Participation in these events will not only raise awareness amongst families, but also bring attention to mental illness and reduce the stigma often associated with the illness. This campaign will also raise funds to assist local non-profit mental health organizations deliver services and supports.

In developing the campaign, one of the key components we wanted to attain was to provide Canadians a method to help raise revenue to support the work of local non-profit mental health organizations in tackling depression and stigma, and providing support for persons affected by mental illness and their families. As such, we wanted to build in a fair, community-focused revenue sharing plan.

The 'share model' calls for:

  • A minimum of 65% of funds raised to go directly to the local non-profit mental health organization(s) taking part in this event.
  • An allowance of 10% would be retained by the local non-profit mental health organization to cover the local event costs. If these event costs are covered through community sponsorships, this additional 10%, or unspent portion thereof, would also go towards the local share, bringing it up to 75%.
  • The 25% of revenues going to the Defeat Depression national campaign would be assigned to develop resources and supports, (the first year we are targeting developing student and youth resources). Funds would also go towards developing resources, managing and expanding the annual campaign, producing campaign materials, registration management, marketing, financial oversight and report development, website and technical management and overall administrative, shipping/ postage, and support for local sites needed to run the national campaign. Funds would also be used to develop further resources and materials for the campaign. All materials developed will be available to all Canadians, and for use by all mental health organizations.

We look forward to seeing you on May 27, 2012.

Please pre-register as a participant or join the campaign as a sponsor, event host or volunteer.

Click on the links provided, or visitwww.defeatdepression.ca for more details.

TOGETHER, Let's Defeat Depression!

Sincerely,

Defeat Depression Campaign,
Mood Disorders Society of Canada
Quick Links
Link to Defeat Depression Website
Link to Event Locations (more locations coming soon)
Link to Pre-Registration
Link to Defeat Depression Announcement (English & French PDF)

Participants

Pre-Register: We need people to come out and participate in an event on May 27th. Pre-register today, and save the date to your calendar. Let us know which Event Location you are interested in. Pre-registering for an event is not a firm commitment on your part -- it simply helps us plan! You will be added to our email list and will receive more information about Defeat Depression events and be notified when online registration is available.

Link to Pre-Registration

Link to "Registration" webpage for more details


Join the Campaign!

Volunteers: If you are a person living with a mental illness or a family member, community group or club, we need you to participate in the campaign, have some fun on May 27th and help make the day happen. Each community event will also need local steering committee members and event volunteers.

Non-Profit Mental Health Organizations: We want your non-profit mental health organization to join the campaign and host an event or work with a current host in your city or town. Simply register online and we will follow up directly with you.

Employers: If you are a community employer we encourage your company to sign up for the campaign and enter teams to take part in the events. Challenge others in your community and show your support!

Sponsors: We are looking for national and community-based sponsors. Here is your opportunity to get involved and support a very important cause by helping local mental health organizations.Contact us or contact the local mental health organization listed as a host in your community.

Schools, Students & Youth: We are actively recruiting schools, students and youth to join the Defeat Depression campaign! You are the future and your involvement and community leadership is crucial! Help us by taking part in the campaign. Create an event at your school!

Link to "Join" webpage for more details

Please forward this announcement to your network of friends, family and colleagues.